Talk visual, please
We’re currently exploring generation mindsets to research social trends and developments. Generation Z are the new kids from the block, a generation of natural born technologists.
Gen Z are story driven. They seek for uniqueness in every part of life. These youngsters, born after 1997, are the founders of the visual first culture. They think visual, communicate in pictures and icons and learn in images and visual information. So, to target this generation is clear: speak the visual language. Let me give you some inspiration on how to make their heart beat faster.
Museum of Ice Cream
This museum dedicated to ice cream, is an interactie experience fueled by the power of imagination and connection. “Anything is possible”, from installations to spark all your senses to beautiful and shareable environments. And most important of all, take home the magic in a beautiful printed cup of ice cream.
The museum is founded in 2016 by Maryellis Bunn, who wanted to live their childhood dream of jumping into a pool full of sprinkles. The result: a bright coloured and playful environment that’s a fest for the eye. The museum breaths optimism, a new world where ice cream is a universal symbol of joy. An Instagram-worthy playground where the Gen Z’s global mindset can eat their heart out. They’re likely to share these kind of experiences with their peers from around the world. The museum is traveling around the world and recently opened its doors in San Fransisco.
Insta Novel Initiative
New York Public Library (NYPL) emerges the visually-driven online world of Instagram with the more traditional offline world of books. With their Insta Novel Initiative, the library turns Instagram's Stories into book pages, accompanied by animations. The Insta Novels are part of the NYPL’s new social media initiative, encouraging the natural born technologists to read more.
The Library joined forces with NYC based creative advertising agency Mother. "Instagram unknowingly created the perfect bookshelf for this new kind of online novel,” said Corinna Falusi, partner of Mother and chief creative officer. "From the way you turn the pages, to where you rest your thumb while reading, the experience is already unmistakably like reading a paperback novel."
Gen Z is spending a big part of their day online, but they still feel the love for traditional book formats. What about the best of both worlds?
NYPL hopes that Insta Novel readers will also download its e-reader app SimplyE to continue reading more stories on their smartphones. They offer a wide range of e-books available for borrowing, for New York City residents registered at the library.
What about the digital discomfort for the eyes while reading? The backgrounds on the text pages are coloured warm white, rather than the typical bright blue-white of smartphone screens, to be softer for the eyes.
Want to discover how to speak a visual language to engage with the Gen Z mindset? We’re ready to co-create with experts and your future audience to create some cool, future minded strategies and concepts. Check out the services or get in touch for more information.